Ever created a tweet that sparked serious engagement? Promoted Tweets let you take advantage of those high-performing posts by turning them into targeted ads. Reach a wider audience beyond your followers and get your message in front of the right people.

Expand your reach and attract new followers with Promoted Tweets. These targeted ads ensure your content appears in the timelines of users most likely to be interested in your business. It's a fantastic way to connect with potential customers you wouldn't reach organically.

Promoted Tweets operate like an auction system. You set your budget and target audience, then pay only when users engage with your tweet. Engagement includes clicks, replies, retweets, and likes. It's a cost-effective way to maximize your reach and brand awareness.

Expand your reach beyond your current followers with Promoted Accounts. These paid ads showcase your entire account to new audiences, driving brand awareness and attracting valuable new followers.

Target the perfect audience! Tailor your campaign to reach users most likely interested in your business. Promoted Accounts appear in timelines, Who to Follow suggestions, and search results, putting your brand front and center.

Take control of your budget: Promoted Accounts utilize a bidding system similar to Promoted Tweets. Set your bid amount based on how much you're willing to invest per new follower.

Ever scrolled through Twitter and seen trending topics? That's your chance to be right there at the top. Promoted trends put your hashtag front and center, boosting your reach to millions.

Look for the 'promoted' label to identify sponsored trends. Bidding lets you compete for the top spot.

While similar to other Twitter ad formats, promoted trends stand out in terms of price.

Considering keeping marketing in-house? Factor in employee salary & benefits for the long haul.

Alternatively, you can invest in Twitter's 'Promote Mode' for $2.99 monthly, letting AI manage your promotions automatically - super convenient!

Focus on creating great Tweets, Promote Mode handles the promotion. It automatically promotes your top 10 Tweets (if they pass a quality check).

Understanding Twitter ad pricing is crucial for businesses considering Twitter Promote Mode, which allows you to set it and forget it, making it perfect for always-on promoted Tweets campaigns.

Reach up to 30,000 more people and gain 30 new followers monthly. Target your audience & engage them with valuable content using Promote Mode.

Promote Mode requires minimal effort. Just tweet updates, links, and media like you normally do, and Twitter takes care of the rest.

Running ads in-house? Consider Promote Mode as an affordable, automated solution when time is tight.

Need campaign muscle? Freelancers offer on-demand marketing expertise. Hire them by project or hourly, depending on your needs.

Get the perfect fit for your budget: explore freelancer rates based on experience.

• Less than 3 years experience: $0.49-$1.49 per hour
• 3-5 years experience: $1.49-$2.99 per hour
• Over 5 years experience: $3.59 per hour and up

Freelancer rates reflect experience. Consider this when budgeting to avoid surprises. Opt for freelancers when you need project-specific expertise.

Fueling your social media strategy? Knowing your budget is the first step. It sets the foundation for a winning campaign.

Take a peek at your overall digital marketing budget. How much is allocated for other channels? This will guide your social media ad spend and pave the way for a powerful campaign.

Budget locked and loaded? Now it's time to define what you want your social media advertising campaign to achieve. Having clear goals is key to setting your campaign up for success.

Level up your social media game with these campaign goals:

• Drive Website Traffic: Get more eyes on your website! You'll only be charged when someone clicks your ad, making this a cost-effective option.
• Grow Your Following: Expand your reach and build a loyal community. You'll pay for each new follower gained through your ads.
• Boost Engagement: Want to boost your brand's visibility? Explore Twitter advertising rates, where you pay based on engagement metrics like clicks, shares, likes, and follows.
• Supercharge App Downloads: Put your app in everyone's hands. You'll be charged each time someone clicks your ad to download.
• Rack Up Video Views: Make your video content go viral! You'll be charged per view, so get ready to watch those numbers climb.

Choosing your campaign goal also helps you select the perfect ad format. Want website clicks? A promoted tweet is your friend. Building your follower base? Look to promoted account ads. With a clear goal, you can pick the right ad to dominate social media.

Twitter uses a bidding system to display your ads. Setting your bid amount is crucial for a successful campaign.

Choose the perfect bidding option for your business goals:

• Max Bid: Define the maximum value you're willing to pay for an engagement. You won't always pay the full amount.
• Automatic Bidding: Let Twitter optimize your bids based on your campaign goals. Sit back and relax!
• Target Bidding: Ideal for website visits or follower growth. Twitter automatically finds the most cost-effective way to reach your target cost per action.

With your bidding strategy set, you're ready to launch and dominate!

Grab Attention & Generate Leads: Choosing the perfect tweet for your ad sets the stage for brand recognition and attracting new customers.

Decide whether to repurpose existing content or create fresh material for your content marketing campaign, based on what aligns best with your objectives and target audience.

Reach the Perfect People: Targeting ensures your ads reach the right audience at the right time, maximizing your campaign's effectiveness.

Learn how to target Twitter ads with precision by utilizing granular targeting power, allowing you to transcend demographics and focus on specific interests and locations such as country, metro areas, and postal codes.

Retarget & Expand: Upload your existing customer list or create a lookalike audience to reach similar potential customers.