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Uncover Conversion Secrets: Rigorous Testing Smooths the Customer Journey

Unleash the power of Google Marketing Platform to A/B test, conduct multivariate analyses, and implement redirect tests, enabling you to tailor customer experiences and skyrocket conversions.

Personalization vs. Segmentation: Unlock Targeted Engagement & Boost Results

Uncover Hidden Opportunities: Streamline Your Customer Journey

Optimize your digital marketing with Google Display Video 360 and Google Campaign Manager 360

Boost Your Digital ROI: Easy Platform Streamlines Testing

With Google Analytics 360 and Google Surveys 360, you can stop waiting and start winning. Our user-friendly platform makes it easy to get the insights you need, implement and test changes across your entire website, and turn ideas into action in record time.

Personalization
Effortless Experimentation
Data-Driven
Target Every Visitor: Craft Unique Website Experiences
  • Go beyond one-size-fits-all. Personalize your website for each visitor segment with powerful tools. Show targeted content, hide irrelevant elements, and even modify pages with scripts - all to deliver an exceptional, personalized experience that converts.
  • Seamless Alignment: Match your website with the ads that bring visitors in. Reinforce calls to action and boost conversions by personalizing landing pages based on the ad creative that sent them there.
  • Simplify Personalization: Unify analysis and personalization with Optimize 360. Deliver custom experiences to your existing Analytics audiences through a streamlined workflow.

Google Marketing Platform Hub

Your one-stop-shop for everything Google Marketing Platform, designed to help marketers stay informed and up-to-date on product news, solutions, how-to’s, and more.

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Our Most Frequently Asked Questions

What is Google Optimize 360?

Imagine having a scientific lab for your website. Optimize 360 is exactly that! It's a powerful testing and personalization tool that allows you to experiment with different website variations and see what resonates best with your audience. Think of it as A/B testing on steroids!

What kind of tests can I run with Optimize 360?

Consider Optimize 360 your testing playground! You can run A/B tests to compare two variations of a page element, multivariate tests to analyze the impact of multiple changes simultaneously, and even redirect tests to send users to different landing pages based on specific criteria.

Is there a free version of Optimize 360?

Unfortunately, Google discontinued Optimize 360 in September 2023. However, there's a free version of Google Optimize available within Google Analytics 4. While it offers a taste of the testing goodness, it has limitations compared to the feature-rich Optimize 360.

What are some alternatives to Optimize 360?

The marketing world is brimming with options! Some popular alternatives include Optimizely, VWO, and Crazy Egg. Each has its unique strengths, so explore and find the tool that best suits your needs.