What is contact enrichment?
Contact enrichment is the process of fleshing out existing customer data and profiles by supplementing them with additional data from other sources.
Also known as data enrichment and data activation, this practice helps marketers create a more complete picture of their contacts by finding and adding information like demographic or behavioral data to create a more complete profile.
Benefits of data enrichment and list segmentation services
Why consider data enrichment services? We’re glad you asked — check out some of the key benefits of investing in data enrichment and list segmentation services below:
Proper customer and list segmentation
Fleshed-out contact lists offer you the opportunity to categorize your audience into different customer segments based on similar characteristics or how they respond to your marketing efforts. You can also begin to identify and prioritize leads and customers based on the value they can bring to your business and better focus your marketing efforts.
Targeted marketing campaigns
With detailed contact lists and customer segments, you can understand your audience’s needs, wants, and behaviors better than you ever had before. The customer information you have on hand (plus your friends at WebFX) will help you to develop targeted marketing campaigns that appeal to your target audiences and outshine your competitors.
More high-value leads converted
Identifying high-value customers along with targeted marketing campaigns that directly appeal to those customer segments is a recipe for success. WebFX’s list segmentation services can help you land high-value leads — with the assistance of our digital marketing specialists, we’ll help your conversion rates soar.
Our contact enrichment technology partners
Our amazing marketing technology is the driving force behind our data-backed marketing strategies.
MarketingCloudFX
WebFX’s own revenue marketing platform, MarketingCloudFX, is fueled by over 1 billion to help our clients make data-backed marketing decisions that drive results for their bottom lines.
- Saving more time through marketing automation and unified data
- Capturing more leads through omnichannel marketing strategies
- Closing more sales with lead-nurturing workflows and customer relationship management (CRM) software integration
- Driving more traffic to your business through MCFX’s suite of marketing tools
Don’t wait — get started with WebFX and MCFX today!
Nutshell CRM
We’re not a one-person show here at WebFX — we also get by with a little help from our friends at Nutshell! Nutshell’s all-in-one CRM software makes customer data collection simple with its built-in automation and contact management tools that help you maintain organized contact lists.
Paired with WebFX’s data enrichment and list segmentation services, you can collect, organize, and analyze your customer data like a pro.
Why choose WebFX for contact enrichment and list segmentation services?
Experience
For over 25, WebFX has been delivering personalized digital marketing campaigns to clients in over 200+ different industries. From small businesses to healthcare providers, industrial companies to educational technology suppliers, we’ve done it all.
Our experience in diverse industries makes WebFX your perfect partner for contact enrichment and list segmentation services. Our team prides itself on being able to adapt to any industry to produce digital marketing campaigns that reflect our clients’ personalities and meet their unique goals.
Data-driven strategies
With the right data, anything is possible. At WebFX, we don’t just make up digital marketing strategies for the fun of it — we rely on business and industry insights backed by hard data to create marketing strategies for your brand.
Through our industry-leading technology like MCFX and partners at Nutshell, we collect and examine customer data, industry trends, and online analytics for key insights and patterns that help guide our campaign strategies for you.
Results that matter
We don’t just want to tell you about the benefits we can bring to your brand, we want to show you. We don’t just have a 488% client recommendation score for nothing — over the years, WebFX has helped clients to:
- See a 20% average increase in ROI
- See a 16% average increase in qualified leads
- See a 14% average increase in sales
- Generate over $3 billion in revenue
Make the most of your contacts with data enrichment services from WebFX
Ready to launch a partnership with WebFX that helps your campaign reach new heights? Team up with WebFX today for contact enrichment and list segmentation services that attract and convert high-value leads and increase your marketing ROI.
See what all the hype is about and give us a call atto chat with one of our specialists or request a free proposal today.
